Archives for June 2011

Grow your Small Business by Using e-commerce

E-commerce, a growing trend in the trade industry is a very popular system of placing orders and transacting online. Business has shifted from its age old concept of in person exchange and has drifted to a new edge where everything takes place virtually without any manual labor involved. While giant corporate are reaping utmost benefits of this revolutionary idea, one can also practice it on small scale businesses to see it flourish supremely. Electronic commerce has been a boon to the business sectors for the very primary reason that it exposes you to the online global community. Users from all corners of the world can seek your products and services, which steers you towards a large-scale recognition.

Besides, with e-commerce, your availability is no longer time-bound, which is an added perk for people ordering from distinguished time zones. Thus by using e-commerce, you can bring your company straight out to the limelight without much more than registering with the World Wide Web network. However, e-commerce will thrive in full bloom only when you know how to use it. Your website appearance and design will largely affect the propagation of your business and the duration taken for the same. Your website needs to flaunt a design that is neither off putting, nor vacantly aesthetically pleasing.

Your website should have a simple interface for universal usability, order history for client’s assessment, contact details and shopping amenities like shopping cart, full search capacity, best seller list, product reviews, etc. Customers are likely to focus more on the expedience and security of shopping rather than on the artistic feature of the site. Hence, secure payment option is another key feature to attract and retain potential consumers.

You can reduce your overheads dramatically as your website will fill in the place of your land-based premise with impressions beyond the confined locality. The cost of creating, designing and revamping a website all put together, will be far minor than just constructing an outlet, let alone the monthly expenses involved. Moreover, e-commerce enables direct dealing with customers which cuts out the burdensome profits and commissions of distributers, suppliers and middlemen.

If you want know more about growing your small business by using e-commerce, contact us by visiting

Small Business Can Make Steady Profits With Effective Search Engine Marketing

For the small business owners, it is not enough to have a well-developed website, but it has to find adequate exposure also. The small business owners can adopt effective search engine marketing techniques so that their business website is able to secure a higher rank in the top search engines like Google, Yahoo, MSN, etc. Only when a business website is able to ensure better ranking in the top-rated search engines, then the business owner can earn a considerable income, helping him to taste success.

We, at InteliSystems, spell out the effective search engine marketing techniques, so that the business owners can earn a potential income.

The business owners can indulge in effective online advertising by means of the pay per click program. When a business holder is successful in inviting traffic to their website, the visitors can click the paid advertisement and connect to the business website. The business owner needs to shell out money only for the intended clients who are interested with his products and services. So a small scale business owner can set his budget and can analyze how his marketing investment is becoming fruitful. By engaging in pay per click program, he can have true value for his money. The amount of traffic that he is able to drive to his website will help him to convert some of the prospective customers to potential clients, thus ensuring greater revenue for his business. A business owner needs to maximize the value of the paid search engine marketing campaigns to make profit.

Affiliate marketing is one of the best search engine marketing strategies that a business owner can adopt. An online vendor gets the opportunity to sell the products and service of a different seller by highlighting the wide assortment of the products and services of the other merchant. He earns the commissions from the merchant for whom he is marketing the goods. He is paid in tune with the ratio of sales achieved. Making money online can be a fruitful exercise when the merchants adopt the effective search engine marketing tools to earn revenue.