Using Facebook Marketing for Business

If you are aware of the ongoing trends, you must have witnessed the growth of social media in the recent years. Social media include numerous websites that people are using rapidly for conversing and interacting. It has given a new definition to the word ‘communication.’ Such high level of communication definitely has a great potential in the business fields and therefore, several business houses are making use of these social media websites. Among many such websites, Facebook is definitely the most popular one. Already there are millions of people using this social network, and still it has an enormous potential. Learn how Facebook marketing can help your business grow and sustain in the highly competitive market.

Find your target market
Though Facebook is a popular platform for business marketing, there are several aspects that need to be considered. You simply cannot start marketing your business to every single individual or business that you come across in the social network. You would definitely not like to be regarded as a spammer as your friend requests will not be accepted or the website may ban you from using its services. What you need to do is find the right niche that suits your business. Search for the communities and individuals that belong to your target market by using appropriate keywords on the Facebook and it will bring effective results.

Review The Posts
When you have become a part of the community in the Facebook, you will start receiving posts by the other users. Take your time to read such posts and post your comments on them. Such communication increases the level of interactivity that boost up the business prospects. 

Use Video Hosting
Video hosting services are provided by Facebook. Use the service and place a video about your upcoming event, product demonstration or anything else that can generate a lot of curiosity in your target audience. Share the video with all your friends on the network and get their comments or feedback on it. This will help you to understand the true potential of the subject that you have featured in the video.

Facebook is a brilliant resource. If you can use it properly, your business will gain immense benefits.  For more details, contact

Mobile Marketing and Social Media – The Power Combined

Social media unleash the power of Internet in creating most trusted promotion that is the word of mouth. Nothing convinces better than the ageless way of believing something recommended. The word of mouth travels fast breaking the barriers of geographical boundaries. Most of the prominent marketing strategies developed in these days have the element of its compatibility with the Internet processes for getting quickly integrated with social media.  

Power of Referrals:
The power of referral is enormous; it cannot come from seeing the ads. The referrals arise out of confidence. Social media instills confidence as a direct result of interactive processes where disseminating knowledge and information are of prime concern. The ads are one way communication, while social media is a two way communication. Hence, social media creates incomparably better impact. 

A horizontal Extension:
Social media marketing through the platforms like Twitter, YouTube, Facebook, etc. has its horizontal extension through mobile marketing. It means that social media platforms are now integrated in the mobile phones. It distinctly takes the characters of today’s consumer for going high on both accounts of mobile phones and social connectivity. A well designed strategy is considered to compose of both the aids of Internet marketing. 

Mobile Marketing Processes:
It is just the beginning, everybody is familiar with the incessant message arrival alerts on their mobile phones. Most frequent messages are updates on favorite sports team, discount offer, downloading new games, message from real estate brokers, messages from job portals and so on. It is just the beginning with SMS; the future should be heading for massive use of MMS for promotional purposes. In fact, mobile marketing is poised to take up a booming dimension. It is equally capable of getting back to the screen with larger and livelier magic of display on touch sensitive sets.  There should be no problem in storing for calling back with increasing size of memory. 

The serious intrusion of mobile phones in the life leaves no option, but to see the Internet and mobiles in different ways with combined powers of social media and mobile phones.

For more info or support on social media and mobile marketing, please visit

Common Mistakes of Social Media Marketing

Using social media for a productive purpose requires a conscious approach. There are many pitfalls and areas of mistake, which should be avoided for effective utilization of this intractable presence on the social media sites. A wrong approach may become a winning point for the competitors. One should try to avoid such mistakes.

Seeking sales and Not Parting Information To The Community:
Many forget the basic purpose of social media, it is a platform to make people rich with information on a subject; sales should be considered as a derivative of it. As such, in principle, a business owner has to make his presence felt by the intension of offering knowledge and information to address a need or solve a common problem. 

Failing to Create An Effective Brand Image:
If you are taking the support of social media to promote your business, ensure that your company website has sufficient strength. It has to speak of its own to create a better brand image when visited by the potential customers. If it fails to create a brand image at the first instance, it is definite that a business is lost forever; nobody likes to visit a site that has presented a disappointing picture. 

Going Out For Several Social Media Sites:
Avoid being present on several social media sites at a time. The idea is to concentrate with a community to serve better. A presence at too many sites will only result in either ineffective service to the community or not serving them at all. Both situations will have the damaging reflections on your business.   

Products and Services Of Low Value:
It will be a very wrong approach to promote business without creating a real value to the products and services of a company. Through social media people expect to gain better information. These platforms are not meant to function as an alternative marketing tool, but to get better information through interaction. One should dare to take this route only ensuring better value for the needs of people. A conviction generated through social media is far stronger than ads.             

Social media marketing is useful but you must know how to use it up to full potential. At, we can help you to learn that.

Common Myths of Social Media Marketing

The companies, big and small alike, have started integrating the business with social media for its immense values. There are no two opinions about the positive role of social media; they hold the unanimous opinion of its effectiveness in promoting business.  It is necessary to understand the intricacy of using the media for business development. The social media offers practically free promotion, but one needs to recognize the intricacies involved in it due to its nature of direct interaction with the consumers. The views of experts are worth taking note of.

It is Inexpensive:
Popular blog sites and social media sites come free for use by anybody, but it needs a professional approach to mix the business prospects with open sites for people. There comes the necessity of investment for integration of the business with the media. Providing simply a link at any social media site does not serve the purpose, such presence will hardly produce a desired result. There have to be some creative features that can offer sufficient reasons to get noticed by the prospective users who visit the media sites. 

Do Not Expect To Sell Products On Social Media:
It is going to be certainly a wrong conception, if one wants to directly sell a product through social media. The media can put the things in motion for understanding; the rest depends upon how well it is steered for generating a customer. As such, the business people have to make their presence at social media sites with a different outlook.     

Difficult to Attract The Potential Customers:
Thousands of people visit the business sites just for the curiosity; that does not mean all are prospective customers.   In the same way, the social networkers know anybody can make a presence on the media sites and a large number of potential customers ignore taking a cognizance of such business ads. 

Good Products Get Recognized Fast:
An approach through social media can help immensely in growth of good products. It is useless to think of promoting faulty products with the support of social media, it can turn to become a too damaging attempt.        

If you want to learn more details of social media marketing, please contact the experts at

Social Media – A Clever Investment for Small Businesses

The media have been traditionally a tool for one way communication. But, the social media on the Internet have demolished that barrier. It has the distinct feature of two way communication. Today, social media is serving as an effective platform that forms a meeting place for people from different backgrounds and needs. The potential of the media is getting recognized gradually.

An Economical Way of Promotion:
Businessmen are in regular need to promote their products and services. Large companies conventionally go for expensive ads in established medias for promoting their business. They can afford to spend the large amount of money to make the people aware of a product or service and also follow up with ads as reminders.  With limited capital resources, it is difficult for small business to follow the path of promotion through series of ads as well continue with follow-up ads. Social media have the strength to effectively reach a large number of potential consumers in a very personal and interactive basis at incomparably low cost.

The Growing Popularity:
Social media have become a tremendously popular medium of promoting business within a very short time. Studies have revealed close to 90% small and medium companies are using social media for promoting business. The increasing traffic to the social networking sites has prompted the development of new platforms by giant companies helping in multiplication of popularity.

Apart from creating awareness to a very large of people, social media generates leads serving as an inexpensive way for companies to make a direct approach. eMarketing offers a vast opportunity to market the products with fast access to the consumers for concluding a business.

Till recently, small business companies had to take the route of launching their websites in order to generate traffic. Some of these company owners even used to personally meet the prospective buyers and request them to visit their websites for ready information as and when they needed. Now, with the advent of social media, the small companies can reach out to hundreds of prospects instantly and establish effective and profitable communication.

Contact to learn tactics of clever investment for small business.

Brands Get a Boost with Social Media Benefits

Marketing with the support of social media is gaining popularity as a more efficient medium of promotion than the usual mediums. It has been recognized well even by multinational corporate houses. Some companies have decided to do away with their budget on certain conventional ad altogether; some are serious about slashing down significantly on conventional ad and invest in promotion through social media. These are multimillion dollar business decisions that clearly give the indication of future of social media. There are many examples on the kind of shift, and it is a phenomenon catching up throughout the world. Take the corporate behemoths like PepsiCo. Inc. for instance.

Social media certainly boost up the brand image in a far effective manner than an inert one way conventional ad. There is a shift in tendencies; people are more inclined to spending time with mobile phones and love socializing through the open platforms like Facebook, Twitter and MySpace, etc. it makes a sense to be within the dominating sphere of activities of the people.  There is more, the oldest way of business promotion, the word of mouth, is brought back to the scene with a bang. Businesses are now beginning to attach greater importance to generate referrals through the process of informative interaction through social media and blogs.

Social Media is based on creating a common platform for communities with different interests in ways of the life. Different associations of likeminded people brought together to a common platform are able to create a strong impression on any subject or product and influence the sale in a big way. As such, the social medias offers somewhat concentrated personalized approach. This is far efficient in creating the brand image of products and promote more efficiently than the conventional ads.  An additional gain to the companies using promotion through social media is the generation of real leads for promoting business for free.

There are thousands of social media sites. It is important to be selective about the sites to be present at. The objective is to reach the communities that offer better chances of interaction and acceptance of the specific products for a targeted promotion.

Provide a perfect lift to your brand, contact InteliSystems for immaculate social networking support.

How to Develop a Social Network – Five Easy Steps

Business owners are always keen to find the best and easy solution to develop their business in an effective manner that will work in a long way. Social networking platforms offer one of the wonderful ways for developing a business on the internet. Surely, social networking is extremely effective; but like behind every beautiful creation there is a thought and planning, social networking also requires a good strategy to make it result oriented. So, get started with a plan of progress, popularly known as 5 easy steps.

Step#1: It pays to listen to the people; despite diverse interest of people, people in a community have certain common problems. It is going to pay if you recognize the common interest or problem of a community. As a social networker, you interject as one in consonance with the collective issue to enjoy fast acceptance.

Step#2: Make a ground to slowly draw the attention and interest of individuals to the topic of your business. This is centered on creation of a niche to get people actively participate in the subject of your interest. This involves a fine tuning; an abrupt introduction of topic has chances of rejection.

This stage is crucial because you have to identify the people who are zealous on the subject that you want to field in.

Step#3: All social networks have similar features of qualifying data to be an accepted member of the sites. The personal profiles provided for qualifying in a forum or a group, etc. is covered with the policy of privacy. As such, you have good chances of being already recognized for your field of activity.

Step#4: Use every tool and support to be informative and engaging. Find the opportunity for personal interaction; decide for the appropriate time for such personal interaction and divert them to your personal website.

Step#5: You got to create a serious audience to your blog post or the independent website. If you are able to build a good traffic to your website, you have already achieved a lot.

Are you willing to develop a social network for your business’s success? Contact the expert professionals at

Social Networking Allows Free Business Promotion

Business owners advertise to generate business and advertisements serve as the quickest means to reach millions of potential buyers. Advertisement mediums are crowded with the ads; it is too easy to get lost in a large number of ads.  Objective of the ads is to create an effective impression in the consumers’ mind.  Advertisement is generally costly and everybody looks for effective ads at a lower price.

Today, there is a sea change in the communication, people love to express themselves to the millions people through the web. Most of Internet users exchange their views through popular social networking platforms.  The aim of such communication is to share the knowledge and experience with the idea of helping anybody else to be benefited with the information. The prospect of using these platforms for promoting business has been recognized by the marketing professionals.

Taking the support of this unique tool of promotion, numerous business owners have got themselves fully involved with social networking. It is a cheap and effective means to promote the business within a peer group of people or the social networkers. The process goes on in a very open and understanding way of communication with the people. It is more comparable with exchanging views on certain product or services. The objective of this route is quite clear; it is completely devoid of forcing the minds to get attracted to a business ad exposed through conventional mediums. But, the process of social networking is interactive and focused upon turning the minds in favour of a business with knowledge and understanding the values.

Social networking has proven to be incredibly effective. The networkers normally get the opportunity to communicate with like-minded people having common problems to share. This also works up in a very steadfast way for effective and economical solutions.  Use of social networking platforms work like words of mouth, which is the most valuable means of promoting business since ages.  Personal recommendation will always be at the top for turning the minds in favour of a business due to the touch of life.

Want free business promotion with social networking? Contact for help.

Generate Business Leads with Social Networks

Social networks have bigger and wider reach than others because it works on the concept of bringing the minds together. With the target groups or communities of social network, people start sharing soon a common framework of mind with better understanding for the good of the whole community. These network groups could be organizations, companies, charitable trusts, and local clubs or maybe National and international clubs social welfare organizations and even the religious groups. The social media costs least, but offers enormous and spontaneous reach. It acts as a perfect tool to generate leads.

Social networks help in getting to know a business in a most understanding way instead of pushing hard with gaudy and provoking of ads. This process will not be able to create a positive image of you as an independent business entrepreneur and certainly devoid of any personal touch. Taking the route of social networking forges conviction since it generates out of understanding people personally thus generates solid leads. The word of mouth is the most effective tool of promoting business. It is a secure method that does not get deterred by funky ads that fails in creating a lasting impression in minds of people.

Generating leads is an essential part of Internet marketing. A business owner can quickly generate a loyal group of prospective customers sharing the mind with a group of people as one of them, not as one to be known from inert product or service ads.  It is a process of developing a group of like-minded people with a gradual understanding. This would reward with real and productive leads, incomparably superior than commercially purchased leads. The social networking leads are built on the foundation of strong mental links and get quickly more populated by the words of mouth.

The cyberspace is getting occupied with social networking sites as common platforms like MySpace, YouTube, Facebook and Twitter, etc.  You have to passionately communicate with the group in a very understanding way like your own to get their support in a constructive basis. This must be built on understanding the feeling of every individual in the group.

At, InteliSystems we can help your business grow by generating leads with social networking.

What Is The Scope Of Social Networking In Future?

This is the age of contacts for interaction between people to people through social platforms in the web. The tremendous popularity of using the social media networking could never have been realized before. In fact, social media have become an important tool of marketing in true sense of customer orientation. The scope of social networking is widening, and today it offers a strong support to the companies in providing the much desired touch of concern. Future of social media networking brings exciting promises as expected from the experience of limited users from a few companies in the top bracket.

This is the beginning of interweaving social media networking as a positive business process bringing two people together than merely two organizational entities. People can communicate their message to the suppliers or customers and also convey any difference of opinion over the social networks. The business community has started to take a keen interest in the enormous possibilities of reaching and serving the buyers in this emerging domain of marketing.

Social media networking is a more practical approach for dealing with the consumers. It may be for improving the products listening to the customers’ views with critical appreciations. It may also help improving the ways of dealing with buyers using them as ears and the eye of the organizations.  All the big companies are quite optimistic about the positive impact of Social media networking and gone into developing fully integrated processed with a holistic touch.  Take the example of activities the companies like IBM, Microsoft and Google performs to strengthen their networking platforms via social networks like Twitter and Facebook.

The bright future prospect of social networking is also proven with the fact that the technology is integrated in the mobile phones as well. Look at the devices designed with powers of interpersonal communication on a globalized outlook. These devices are now being created to with the perspective of global interaction and messaging across geographical boundaries. The concept is one, wherever on the earth; reach the common platform of the people for everybody’s benefit.

Social networking has tremendous prospects in future. We, at InteliSystems can help you utilize its power.