October 13, 2011 By

How Leading Doctor Offices Use E-mail Marketing To Increase More Traffic And Revenue

A reputed doctor with the exhaustive list of his patients can make a good use of the e-marketing campaigns to increase its client base. We, at InteliSystems, offer you services in creating and executing the e-mail campaigns, shoulder the responsibility of e-mail marketing account set up, content creation and several other beneficial e-mail marketing services. The message going out to the patients can be easily segmented into different e-mail lists when a doctor possesses a good list of clients. The consultant in the doctor’s office should put in a sustained effort to update the list because of the increasing client list as new patients visit the clinic regularly.

The e-newsletter is sent to the patients expressing warmth and appreciation for choosing the respective doctor and visiting the clinic. It is like the gracious acceptance of the initiation of a bond between the doctor and his patients, so that they continue coming to the same doctor when suffering from a medical problem. For facilitating the process of future appointments, the e-newsletter should contain the office hours of the doctor, the contact details, the days the honorable doctor will be not available and other relevant information. This helps the patients to make the future appointments and they get the time to keep themselves free by re-scheduling their other engagements.

The receptionist and the appointed staffs at the doctor’s office can pay more attention to the financial sphere concentrating on the revenue. The information about the appointment details, etc. has been successfully communicated by the e-mails. The expanding list of the clients means greater revenue for the doctor. The patient’s testimonial where they inject in a sense of appreciation with the service rendered by the doctor, boosts the confidence of the doctor. It also helps in strengthening the bond between the patient and the doctor.

The updates about the medical world, about the availability of the new medicines, approved by the FDA and proving helpful for curing a particular disease can be communicated to the patients. They can visit the doctor for a consultation before trying the medicine, and a new prescription means more revenue.

If you also want to succeed in your online business, allow us to enhance your SEO prospects with effective blog marketing strategies. For more details, contact us at info@intelisystems.com or 1-877-866-9988.

Filed Under: Email Marketing, Online Marketing Tagged With: , , , , , ,
October 10, 2011 By

Advantages of Online Marketing

The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer. Yes. Rule of game has been changed. Online Marketing is not an option any more. It’s must. If you are not found online, your competitors are gaining the business. Online marketing will bring you many advantages:

#1. Increased Flexibility: You can make changes on the fly.
One benefit of marketing online versus offline marketing such as placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording and do it without any problems. You can quickly put an end to an unsuccessful campaign, or invest more resources into a successful campaign. This is not the case with traditional marketing and advertising.

#2. Enhanced Tracking: You can track real-time results instantly.
Marketing online allows you to track real-time results using online analytics to make a determination on how your marketing campaign is performing. There are ways to track traditional marketing efforts, but most the time it cannot be done in real-time. This can mean success or failure to your campaign.

Online analytics give you the chance to benchmark your campaigns and then follow the results in real time. If a campaign isn’t performing well, you don’t have to wait a month to find out (like offline metrics).

#3. Targeting: You can target specific demographics in your advertising.
Marketing online allows you to target specific demographics such as gender, age and location. You can even target specific income levels, education levels and occupation. You can do this in traditional marketing, but it’s not as easy and is often a guessing game. While magazines, newspapers and television shows all have “target audiences,” such targets can be fairly broad and imprecise. Often, a large segment of the target will have no interest in your product or services.

Online marketing gives you the opportunity to be far more targeted towards the specific audience you are aiming for. By way of example, Facebook advertising can be narrowed so effectively that you can deliver an ad to a handful of people.

#4. Myriad Platforms: Variety of methods in marketing online including email, audio, video, blog, social media and newsletters.
There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters. If you were to do the same thing in traditional marketing you would need to select several media outlets to cover your bases, not so when it comes to marketing online.

#5. Instant Conversion Ability
When you market online you have the ability to convert a customer instantaneously. This is not the case when evaluating marketing options in traditional media such as magazine ads, newspapers or television. Traditional off-line advertising and marketing typically requires you to be extremely patient in getting results. When you are marketing online you cannot only capture a potential customer’s information, but you can capture a sale instantaneously by a few clicks of a mouse, when it comes to offline marketing it takes more time to convert a customer into a sale not to mention the person power it often requires.

Filed Under: Blog, Blogging, Digital Marketing, Email Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: , , , , , , , , ,
March 19, 2011 By

How Leading Construction Companies Use E-mail Marketing To Increase More Traffic And Revenue

E-mail marketing is one of the best tools that the online business owners must make a good use of. E-mail marketing is the cost-effective way to find the potential clients. With the help of e-mail marketing, you can establish your own brand identity; can successfully drive traffic to your website. We offer you the best of e-mail marketing services that will help your construction company to have an edge over the others in the business domain. We, at InteliSystems, have formed a business alliance with Constant Contact so that the results of the marketing campaigns can be gauged by you.

For getting tangible benefits, a proper e-mail marketing strategy has to be framed after identifying your target audience. The multifarious needs of the prospective clients need to be figured out and then you can segment the e-mail list. Segmentation of the e-mail list helps you to reach your business message more successfully to your target audience.

Since the content can be customized, make sure that the content is fresh and appealing, hooking the interest of the customers while you spell out the product features and the services. These captivating features of the products and services that the construction company offers are called the drivers. A successful E-mail marketing campaign should communicate your drivers, promote the relevant products helping you to earn more revenue by accelerating the sales rate. You can offer the products capped with exciting offers and alluring deals so that a sense of urgency is created, making the buyers to take a prompt buying decision. You must generate leads to earn potential income for your online construction business.

The recipients of the e-newsletters should be enticed with the precise but interesting information about your construction company and should click on your construction company’s website, to learn more about the business organization. You need to build your organization’s credibility with press releases and need to speak about its achievements and track record of consumer satisfaction. This way you can invite more traffic to your business website. With the acceleration of the sales rate, you will be able to earn more.

Filed Under: Digital Marketing, Email Marketing Tagged With: , , ,