Social Media Marketing |

January 11, 2013 By susan

How to Create LinkedIn Profile (from Setup to Completion of Your Profile)

So, finally, you have decided to join LinkedIn. Congratulations! This is one decision you will not regret. When it comes to generating leads, LinkedIn is every bit as good as the other two popular social networking giants—Facebook and Twitter.

If you play your cards well, you can also derive a lot of benefit from your LinkedIn account. However, for this to happen, you will first need to write an impressive profile, which is exactly what we will be talking about here.

What’s in a profile?

Your LinkedIn profile is the face of your business on the social network site. If the face of a business setup is not impressive, not many people would like to be associated with it, would they? So, without wasting any more time, let us get on with the task at hand.

Step-by-step instructions for setting up LinkedIn profile

Step 1 – Feed in your personal details

After you have created your account, click the Edit Profile tab under the Profile category.

Click Edit Profile

Feed in your personal details, a professional “Headline”, industry type, and address. While filling your personal information, give special attention to the professional Headline, as it conveys what you do or what kind of services you offer. Professional “Headlines” are crawled by search engines, so ensure that you sprinkle a few keywords related to your job or services in it.

Once you have updated the necessary details, click the Save Changes button.

Enter Personal Details

Feed in your current position, previous positions, and education.

Enter Your Current/Previous Position And Education Details

Step 2 – Write your profile summary

A profile summary is the crux of your profile. So, choose the words carefully. Do not make the mistake of writing it in the same way you would write a resume. To feed in your profile summary, click the Add Summary button next to Summary.

Feed In Your Profile Summary

The profile summary should not focus on what you have done, but what you enjoy doing the most. After all, the summary is about you, the person. Additionally, do not forget to run a spell check after you are through to ensure that there are no spelling errors. Finally, click the Save Changes button after you are through.

Step 3 – Work Experience

Work experience must always be listed in the reverse chronological order—that is, start with your current job, listing the previous job next, and so forth.

If you have the relevant experience, do mention at least 3 positions. If your present employer is your first, mention your previous two roles or designations as two different job positions. To add a position, click the Add a position button next to Experience.

Enter Work Experience Details in Reverse Chronological Order

Each job position description should be around 150 to 200 words. Besides showcasing your professional achievements in each of the job you have held so far, say a few words about your designation and job description.

Add information about your designation and job description

Step 4– Feed in the rest of the details

Next, fill in the information related to your education, additional information, personal information, and skills & expertise separately. Click the button next to each of these fields to fill the necessary information. For instance, to feed in the details related to your education, click the Add a school button.

Enter Additional Information

Step 5 – Check if your profile is 100% complete

Next, check if your profile is 100% complete. If you are wondering why this is necessary, read this: 100% complete LinkedIn profile are 40 times more likely to be searched than profiles that are less than 100% complete.

For a 100% complete profile, you must:

Write a profile summary
Upload a profile photo
Write about your skills
Write about work experience—minimum 3 job positions
Write about your Education
Have a minimum of 50 connections

Filed Under: Social Media Marketing Tagged With: Create LinkedIn Profile, Facebook and Twitter, generating leads, join LinkedIn, LinkedIn account, LinkedIn profile, setting up LinkedIn profile, social network site

January 4, 2013 By susan

How to Create Facebook Page for Your Business and Make It Really Stand Out

Facebook is to a small business what food is to us. We can survive without food for a few days, but not for long. The same goes for a small business—it can remain functional for only some time without a Facebook account.

If you are a small business owner and contemplating a Facebook account, stop contemplating. Instead, do what you must do—create a Facebook account. After all, which other medium gives you an opportunity to reach out to about 750 million users for free?

A Facebook account alone, however, cannot generate interest about your business. For this to happen, you need to do many things, and must do all of them right. The first thing you must do after your account is established is to create an impressive Facebook page for your business.

Creating an eye-catching Facebook business page is no rocket science, but it does require some planning and effort. Read on to know how to create a fabulous business page in 3 simple steps.

A 3-step process for creating an eye-catching Facebook page for your business

1. Create your profile

It is imperative that you create your personal profile before you establish a fan page. As the business fan page is created by you, it can only be accessed through your account. In other words, the business page has no separate login.

Many people are apprehensive about putting their personal information alongside their business information. As far as a Facebook account is concerned, such fears are uncalled for, because the personal information and business information are listed separately. The profile page belongs to you—the person—and, as such, you should put only your personal information on it. The business fan page, on the other hand, is where you will interact as a business entity, and so must have information related to your business only.

2. Create a Facebook page

After you’ve created a profile, open it, and then click the Pages header. Next, click Create a Page to view the different page types, such as Local Business or Place, Brand or Product, Company, Organization, or Institution, Entertainment, Artist, Band or Public Figure, and Cause or community.

Create Facebook Page

Select the right type of page, and fill out the necessary details. After you’ve filled out the requested fields, which are different for different pages, check the box next to I agree to Facebook Page Terms, and click Get Started.

Get Started

The rest of setup process is simple and easy. All you need to do is follow the instructions on your screen. If you wish, you can skip certain steps and fill them later. You can also leave a few steps blank. However, it will be best if you fill out all the steps, because the more information you will share about your business, the more people will know about it.

3. Give the relevant information

Facebook will ask you to provide the following information about your business:

A logo (profile picture)
Details in the About section (provide basic information about your business and URL of your official website)
Contact information

Enter Information About your Business

Certain applications are attached to your page by default. These include Links, Photos, Notes, Events, and Video. Although you cannot remove them, you can tweak the settings to make them disappear from the left-side navigation.

You can seek help of the right kind of apps to make the Wall of your Facebook page more appealing and to keep it up-to-date. For instance, if your company has a blog, with help of a Facebook app, you can link your blog with the wall of your Facebook page. This way whenever you will publish a new post on your blog, it will automatically be added to the wall of the Facebook page.

Filed Under: Social Media Marketing Tagged With: business fan page, Create Facebook Page, Facebook account, Facebook business page, Facebook wall

November 11, 2011 By admin

Best Facebook Applications For Doctor Offices

We need good doctors when we are suffering from any disease. For the Facebook buffs, it is more convenient to get hold of the reputed doctor offices. The appealing and the interesting application of Facebook known as the Facebook Places will help the interested people to find the doctor offices with great ease. It is very essential for the clinics to make their presence felt online. When a doctor’s office uses the Facebook application, Facebook Places, it gives out the business location of the clinic.

On confirming your business location by clicking on the required link which reassures the business page of the required client, the Facebook page of the clinic is made. This is the stepping stone to success for the clinic. After creating the fan page of the doctor’s office, the information about the medical world can be posted. The interested client base can be attracted with the revelation of the important facts about the researches on the medical field. The commendable client list of the doctor offices can be sustained and increased also with the help of Facebook networked blog application. The nicely written blogs divulging the precise information focusing on the doctor’s office, its achievements and the testimonials of the patients can work wonders in finding new clients for the clinics.

A doctor’s office targeting to increase their client base of local patients frequenting the clinic can make a good use of the application, called Facebook Places. The interested people in need of a well-accomplished doctor can locate the doctor’s office in quick time. A doctor’s office needs the adequate exposure to find popularity among the people. When the business location is revealed to the people in search of a good clinic, Facebook Places make their search to bear fruitful results. The people who are willing to visit the doctor offices rely on the business information and medical resources as they are able to locate the business location of the clinic. The doctor offices want to earn revenue and to ensure that they need to build a network of contacts of patients.

Facebook, the potent social platform, acts as the best medium to communicate the business message of the doctor offices to the interested patients.

For further information on best Facebook applications for your doctor offices, contact us at info@intelisystems.com or 1-877-866-9988.

Filed Under: Digital Marketing, Online Marketing, Social Media Marketing, Social Networking Tagged With: Digital Marketing, doctor, facebook, internet marketing, online marketing, Social Media Marketing, web marketing, word of mouth marketing

October 18, 2011 By admin

Designing A Facebook Marketing Promotion For The Construction Company

A construction company offering its incredible services in terms of remodeling homes, the kitchen flooring or the lavatory tiles, need adequate exposure to find potential clients. Facebook, the most favored social networking site owned by Mark Zuckerberg, acts as a potent business platform, enabling a business to attain an optimum level of exposure.

You need to sketch effectively the promotional plans via Facebook so that you are able to capture the attention of the prospective client list. We, at InteliSystems, provide you with innovative Facebook marketing strategies, so that you can use Facebook as the efficient business platform to bring about positive results.

To observe your construction company reaching the zenith the success, you need to conceive of online marketing strategies so that you can reach your business proposition to the target market successfully. With the assistance of Facebook, you can indulge in promotional activities for your construction company. You can keep a high-profile Facebook fan page. If your fan page showcases a considerable volume of fans in your fan page, then it helps you to create a brand image about your company. These in turn will make the potential clients, the engineers, the architects to communicate with you via the social platform for the initiation of the business relationships. You can make the interactive page more enticing if you showcase the hot deals, the coupons on the products and services your company is offering.

Creating a buzz about an important business event where you have planned to promote any goods or services or announce any effective business policy can be done by the group or event promotion facility offered by Facebook. The huge turn up at the business event satiates your search for potential clients. You need to build a chain of contacts, and you start the whole process by effectively designing a business Facebook account in the name of your construction company. The tailored ads for Facebook advertising after identifying your target market can offer great business benefits. You need to encourage community interactions so that the fans get the privilege to communicate, share their thoughts with you.

If you also want to succeed in your online business, allow us to enhance your SEO prospects with effective blog marketing strategies. For more details, contact us at info@intelisystems.com or 1-877-866-9988.

Filed Under: Digital Marketing, Online Marketing, Social Media Marketing Tagged With: Digital Marketing, facebook, internet marketing, online marketing, Social Media Marketing, social network, Social Networking, web marketing

October 10, 2011 By admin

Advantages of Online Marketing

The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer. Yes. Rule of game has been changed. Online Marketing is not an option any more. It’s must. If you are not found online, your competitors are gaining the business. Online marketing will bring you many advantages:

#1. Increased Flexibility: You can make changes on the fly.
One benefit of marketing online versus offline marketing such as placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording and do it without any problems. You can quickly put an end to an unsuccessful campaign, or invest more resources into a successful campaign. This is not the case with traditional marketing and advertising.

#2. Enhanced Tracking: You can track real-time results instantly.
Marketing online allows you to track real-time results using online analytics to make a determination on how your marketing campaign is performing. There are ways to track traditional marketing efforts, but most the time it cannot be done in real-time. This can mean success or failure to your campaign.

Online analytics give you the chance to benchmark your campaigns and then follow the results in real time. If a campaign isn’t performing well, you don’t have to wait a month to find out (like offline metrics).

#3. Targeting: You can target specific demographics in your advertising.
Marketing online allows you to target specific demographics such as gender, age and location. You can even target specific income levels, education levels and occupation. You can do this in traditional marketing, but it’s not as easy and is often a guessing game. While magazines, newspapers and television shows all have “target audiences,” such targets can be fairly broad and imprecise. Often, a large segment of the target will have no interest in your product or services.

Online marketing gives you the opportunity to be far more targeted towards the specific audience you are aiming for. By way of example, Facebook advertising can be narrowed so effectively that you can deliver an ad to a handful of people.

#4. Myriad Platforms: Variety of methods in marketing online including email, audio, video, blog, social media and newsletters.
There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters. If you were to do the same thing in traditional marketing you would need to select several media outlets to cover your bases, not so when it comes to marketing online.

#5. Instant Conversion Ability
When you market online you have the ability to convert a customer instantaneously. This is not the case when evaluating marketing options in traditional media such as magazine ads, newspapers or television. Traditional off-line advertising and marketing typically requires you to be extremely patient in getting results. When you are marketing online you cannot only capture a potential customer’s information, but you can capture a sale instantaneously by a few clicks of a mouse, when it comes to offline marketing it takes more time to convert a customer into a sale not to mention the person power it often requires.

Filed Under: Blog, Blogging, Digital Marketing, Email Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: blog, Blogging, Digital Marketing, email marketing, internet marketing, local search marketing, online marketing, search engine marekting, Social Media Marketing, web marketing

October 7, 2011 By admin

Blog Marketing Strategies for Construction Companies

With the mere popularity of the new media or the internet, the online marketing strategy has now become a chief and essential pre requisite for all the organizations. Nowadays, most of the renowned companies convey the innovative thoughts and ideas through the corporate blogs.
The construction companies, being not an exception in this respect are also adapting the same principle and have eventually come up with lucrative results.

The internet is one of those effectual mediums, which plays a significant role to flourish your business. It provides an ideal platform to reach your target audience. For instance, now all the construction companies can upgrade the users regarding the latest products and services through the business blogs. While going through these blogs, the consumers can even acquire a precise knowledge on the mere ranking of the company in the global market.

The blogs should even feature some of the best works of the company along with a digital resume. It must be designed in such a manner, so that the clients would be able to know on all those privileges and amenities, which are being offered by your company. It can even consist of the various testimonials of the consumers in order to grab the attention of the viewers.

Again, you must not restrain yourself by providing information on only the products and services. The blog should be an interactive one, where the customers can mitigate all of their queries and concerns in an effective manner. Even if the clients are not satisfied with any particular service and complaining on the same, it would be the utmost responsibility of the construction company to come up with active solutions in their blogs.

It would always be a wise decision to keep in touch with the previous customers. For instance, you can contact with them either through the social networking sites or from the various updates in the blogs. It has been observed that all the top notch construction companies ardently put stress on the mere templates and the design of the blog to attract the viewers.

If you also want to succeed in your online business, allow us to enhance your SEO prospects with effective blog marketing strategies. For more details, contact us atinfo@intelisystems.com or 1-877-866-9988.

Filed Under: Blog, Blogging, Digital Marketing, Online Marketing, Social Media Marketing Tagged With: blog, Blogging, Digital Marketing, internet marketing, online marketing, Social Media Marketing, web marketing

July 9, 2011 By admin

Advanced Blog Marketing for Small Businesses

It often happens that even after creating a professional blog, a company does not get the proper response from the clients. Until and unless you are succeeding to augment your business, all the creative and initiative ideas will go in vain. Hence, it is very essential that an individual must keep in note of some of the advanced blog marketing strategies in order to exist in this competitive market.

Whenever you are blogging for business purposes, it is necessary to keep yourself upgraded on several aspects. Initially, it is important that you must analyze the mere content of your blog. It should be authentic and catchy enough to grab the attention of the viewers. Most importantly, it should be designed in such a manner, so that it would be able to create a vivid impact on the target audience.

Now, if you are thinking that just by writing top notch content, you would be able to win the race then it’s none other than a misleading notion. With the very concept of the search engine optimization, nowadays, it is very essential that your content must endow with abundant incoming links. All the well-known search engines such as, Google prefer only those blogs, which cater with these effective links.

Apart from this, the blog must feature with all the current news, related to your business. It should not be a one sided affair as the mere participation of the viewers also matters a lot. It would be recommendable to design the blog in such a manner, so that the viewers are entitled to comment on the posts. You can even arrange for contests, where they would be able to win some of the attractive prizes.

The blogs further intensify your relationship with the consumers. Nowadays, most of the people prefer to browse through the reviews and blogs, before opting for any kind of products and services. Hence, with the help of the blogs, now you can proficiently exhibit all of your latest creations in front of the masses.

If you also want to succeed in your business, allow us to enhance your SEO prospects with effective blog marketing strategies.

If, you still have more queries on the relevant topic, please contact us by email at info@intelisystems.com or calling us at 1-877-866-9988.

Filed Under: Blog, Blogging, Social Media Marketing Tagged With: blog, Blogging, Digital Marketing, internet marketing, online marketing, Social Media Marketing, web marketing

March 19, 2011 By admin

Advantages Of Using Facebook Places For Your Construction Company

Facebook Places is the new and the most interesting feature that has raised the curiosity of the Facebook users and many of them have started to use it successfully. Since the potency of this social networking site can be easily assessed, you can deftly use Facebook Places for your construction company. In order to carve out its niche in the business domain, your construction company needs the required exposure to find local customers and sustained loyalists. The business pages of your website need to hog the limelight so that the products and services that you offer to the local home-owners in terms of remodeling, renovation and the like, can be located by the interested customers easily.

Using Facebook Places means you are giving out your business location. Once you have successfully added the location to Facebook Places, you need to go to the Place page from the main URL of the site and you need to click on the link that flashes ‘Is this Place Page your business?’ If you place your claim on a specific location as your business location, it will turn into a Facebook page. Once you are done with this initial procedure, spreading a word about your business via Facebook Places becomes easier. Once the targeted customers become aware of the business location of your construction company, it helps in facilitating the selling process, bringing about prosperity for the business holder.

In order to feed the interested users who like your page with relevant information, you can post updates and the required business information about your construction company. In order to have an edge over your competitors, you need to be precise and has to represent the facts as business information in an interesting and engaging manner. The Facebook Places can only be claimed by the official representatives. In order to verify a place claim, you need to upload some official document.

The official document that you need to be equipped for validating your business location claim on Facebook Places can be a local business license or a Better Business Bureau Accreditation. Facebook Places help in initiating and consolidating business relationships between the business holders and the prospective customers successfully. Contact us at InteliSystems to learn tactics of using Facebook places for your construction company.

Filed Under: Social Media Marketing, Social Networking Tagged With: facebook, online marketing, Social Media Marketing, social network, Social Networking, web marketing

November 3, 2010 By admin

Facebook Marketing – 5 Don’ts

Facebook has become a steady platform for many online marketers to succeed in their business. It provides excellent scope to grow your business by meeting and communicating with numerous people that could be the potential clients or customers. However, it is not true that all the users of Facebook can successfully grow their online business. There is a certain code of behaviour that one needs to incorporate in order to succeed in generating business leads. We, at InteliSystems offer Facebook marketing service to our extensive client base. Here, we will help you with five “don’ts” of Facebook marketing.

1. Ignoring Discussions
Facebook is a social network and socializing is a vital aspect to succeed in your intentions. If you avoid taking part in the discussions with other participants, then they will not become familiar with you and no relationship will be established. If you try to pitch sales or market your product without taking part in the discussions, you will fail downright.

2. Only Selling
The main intention of Facebook is developing relationship with people and win their faith and trust. You can definitely introduce new products or services, but try to avoid the sales tone. Be social in your interactions so that people can learn how they will benefit from your product or service. Only selling will never generate interest.

3. Improper Behavior
Maintaining proper behavior is very important if you want to succeed in the Facebook marketing. You must be respectful and courteous to others. If you disagree to anything, be polite to express your disagreement without being harsh or rude.

4. Incomplete Profile
Make sure you have created a complete profile that features enough information about you and the services you offer. You cannot expect to succeed in your online business, if your Facebook profile does not reveal enough details. People will find it fictitious and avoid your profile.

5. Not Maintaining Regular Updates
Last but not the least, if you do not update your profile with the latest happenings about your business, then you will fail to generate enough curiosity among your target audience in right time. If you are launching a product, and you post the news just before the releasing date, then it won’t reach to maximum possible prospects.

Filed Under: Digital Marketing, Social Media Marketing Tagged With: Digital Marketing, facebook, internet marketing, online marketing, Social Media Marketing, viral marketing, web marketing, word of mouth marketing

October 28, 2010 By admin

MLM Facebook Marketing

Network marketing business has a great potential if one can adopt the power of Internet to create leads and develop relationships. Facebook can be used as one of the biggest platforms for MLM marketing with diverse strategies that can make your online business a success. Facebook is the leading social network that helps people to establish communication via messages, fan pages, groups and various other aspects. In order to generate MLM leads, it is definitely among the best platforms available in the Internet arena.

Use Facebook to form relationships that will help you in developing your business. It is important to develop relationships with your prospects because they do not like anything getting pushed on them with a sales pitch. Rather they look out for solutions that you can offer by forming relationship. Therefore, the most vital strategy for successful home based business is creating relationships with the prospects and then offers the right solution to them.

You are now aware of the most vital strategy to succeed in the MLM marketing, but how you can use Facebook to its full potential for developing your home based business? Joining some targeted groups can provide big help. Search for some groups that are related to your business and also appeals to you the most. Just type the keywords as per your interest and the Facebook search results will several related groups.

The next step would be sending friend request to some members of the group. Just tell that you also possess the same interest so you would like to connect. This will lead to change of conversations and ultimately help you to develop a relationship. In this way, you will increase your network and in the process you will find many people who are interested in your offerings. The chances of reaching out to the prospective clients are bigger with Facebook in comparison to any other social networking sites.

Create your own group that will call up people that are interested in the type of business you are running. People that would like to join your group are already interested in your offerings and hence you can drive your target audience easily.

All the home based business owners are invited to join the trend of Facebook marketing and earn huge revenue. Find out more on this by visiting http://www.intelisystems.com.

Filed Under: Digital Marketing, Social Media Marketing, Social Networking Tagged With: Digital Marketing, facebook, internet marketing, online marketing, Social Media Marketing, social network, viral marketing, web marketing, word of mouth marketing

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