April 11, 2011 By

Why Citations Matter In Google Places Optimization And Popular Citation Sites

The search engine algorithm relies heavily on the number of incoming links coming to your website. These references or citations come from other websites that have listed your website inclusive of the links to your web pages. The local search engine optimization looks forward to the citation sites that catalogue your relevant business information, contact details and website link. The business owners who indulge in link building to increase the visibility of his business website, need the active assistance of the citation cites to secure higher search engine ranking.

The search engines need to be reassured about the authenticity and the popularity of your website. So the reputed and the well-indexed portals aid in building the credibility and reliability about your business organization. This is because the more a top rated search engine gets to see your business website with the same contact information and the business details; it helps your website to secure an improved search engine ranking. Therefore, citations matter because the websites making your reference help you to elevate your search engine rankings.

For ensuring your business gets enlisted by the citation cites, you need to list your website with the maximum number of sources that offer free citation listings. Most of the times, it is the major directories that act as the most potent citation sites. Your local business needs exposure, and Google Places optimization helps your business to acquire the required visibility.

For ensuring that your business is able to grab the maximum number of eyeballs, you will have to furnish all the correct business information, like your business name while listing with Google Places. The divulging of the right contact information and the other required business details will help the potential buyers to find their local business owners with ease.

To optimize your business listing, Google Places is the best platform. You need to select the right category when listing your local business and it is the most crucial decision that you undertake for letting your local business find potential buyers. If Google maps are important for you to give an impetus to your business growth, then you must select the apt category while listing your local business.

At, InteliSystems we can help your business grow with Google Place Optimization. For more details, visit http://www.intelisystems.com.

Filed Under: Digital Marketing, Search Engine Marketing, Search Engine Optimization Tagged With: , , , , , , ,
April 6, 2011 By

Google Hot Pot For Your Small Business

The business owners desiring their business to flourish must make good use of the new features that Google has pronounced for the web users. It will not only help Google to sustain its popularity as one of the top-rated search engines, it will help the business owners to observe a steady business growth. In order to utilize Google Hot Pot to the fullest extent, you need to have a Google Place account. Rating and reviews are the two important elements that form an integral part of Google Hot Pot. As a business owner, you can have more reviews posted to your Google Places account. 

The ratings and the reviews that are displayed in Google Places search results as well as on individual Place Pages can pave the way for the business prosperity of your local business. The reviews of the consumers with words of appreciation about various products and services will help your business to be enlisted in the good books of the consumers. The reviews are the consumer testimonials that are added to the Google Places and they act as the motivating force for the other web users to turn into potential buyers. It helps the other web users to gauge properly at the reviews and ratings so that they get a fair idea before using their buying potential when convinced about the utility of a product or service.

Hot Pot is crucial for Google as it will help the favored search engine to build its strong data base of local signals. This will help the local business owners to consolidate their business by having enough data when the potential buyers make the local keyword search.

Google Hot Pot has been designed in great similarity with Yelp. You need to make a thorough search to find friends, to add them and then you are entitled to check their reviews. The local listing that Google is aiming at will undoubtedly help the local business holders to earn a potential income.

Maybe not in terms of rankings; Google hasn’t said anything about that, but definitely in terms of encouraging searchers to become customers.

If you want to learn more details of Google Hot Pot for your small business, please contact the experts at http://www.InteliSystems.com.

Filed Under: Search Engine Marketing, Search Engine Optimization Tagged With: , , , , ,