Merry Christmas & Happy New Year!

2013_IS

Advantages of Online Marketing

The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer. Yes. Rule of game has been changed. Online Marketing is not an option any more. It’s must. If you are not found online, your competitors are gaining the business. Online marketing will bring you many advantages:

#1. Increased Flexibility: You can make changes on the fly.
One benefit of marketing online versus offline marketing such as placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording and do it without any problems. You can quickly put an end to an unsuccessful campaign, or invest more resources into a successful campaign. This is not the case with traditional marketing and advertising.

#2. Enhanced Tracking: You can track real-time results instantly.
Marketing online allows you to track real-time results using online analytics to make a determination on how your marketing campaign is performing. There are ways to track traditional marketing efforts, but most the time it cannot be done in real-time. This can mean success or failure to your campaign.

Online analytics give you the chance to benchmark your campaigns and then follow the results in real time. If a campaign isn’t performing well, you don’t have to wait a month to find out (like offline metrics).

#3. Targeting: You can target specific demographics in your advertising.
Marketing online allows you to target specific demographics such as gender, age and location. You can even target specific income levels, education levels and occupation. You can do this in traditional marketing, but it’s not as easy and is often a guessing game. While magazines, newspapers and television shows all have “target audiences,” such targets can be fairly broad and imprecise. Often, a large segment of the target will have no interest in your product or services.

Online marketing gives you the opportunity to be far more targeted towards the specific audience you are aiming for. By way of example, Facebook advertising can be narrowed so effectively that you can deliver an ad to a handful of people.

#4. Myriad Platforms: Variety of methods in marketing online including email, audio, video, blog, social media and newsletters.
There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters. If you were to do the same thing in traditional marketing you would need to select several media outlets to cover your bases, not so when it comes to marketing online.

#5. Instant Conversion Ability
When you market online you have the ability to convert a customer instantaneously. This is not the case when evaluating marketing options in traditional media such as magazine ads, newspapers or television. Traditional off-line advertising and marketing typically requires you to be extremely patient in getting results. When you are marketing online you cannot only capture a potential customer’s information, but you can capture a sale instantaneously by a few clicks of a mouse, when it comes to offline marketing it takes more time to convert a customer into a sale not to mention the person power it often requires.

Blog Marketing Strategies for Construction Companies

With the mere popularity of the new media or the internet, the online marketing strategy has now become a chief and essential pre requisite for all the organizations. Nowadays, most of the renowned companies convey the innovative thoughts and ideas through the corporate blogs.
The construction companies, being not an exception in this respect are also adapting the same principle and have eventually come up with lucrative results.

The internet is one of those effectual mediums, which plays a significant role to flourish your business. It provides an ideal platform to reach your target audience. For instance, now all the construction companies can upgrade the users regarding the latest products and services through the business blogs. While going through these blogs, the consumers can even acquire a precise knowledge on the mere ranking of the company in the global market.

The blogs should even feature some of the best works of the company along with a digital resume. It must be designed in such a manner, so that the clients would be able to know on all those privileges and amenities, which are being offered by your company. It can even consist of the various testimonials of the consumers in order to grab the attention of the viewers.

Again, you must not restrain yourself by providing information on only the products and services. The blog should be an interactive one, where the customers can mitigate all of their queries and concerns in an effective manner. Even if the clients are not satisfied with any particular service and complaining on the same, it would be the utmost responsibility of the construction company to come up with active solutions in their blogs.

It would always be a wise decision to keep in touch with the previous customers. For instance, you can contact with them either through the social networking sites or from the various updates in the blogs. It has been observed that all the top notch construction companies ardently put stress on the mere templates and the design of the blog to attract the viewers.

If you also want to succeed in your online business, allow us to enhance your SEO prospects with effective blog marketing strategies. For more details, contact us atinfo@intelisystems.com or 1-877-866-9988.

10 Ways to Boost Your Small Businesses by Using Blogs

The blogs can truly be denoted as one of the indispensable facets to enhance your business on a large scale. It not only grabs the mere attention of the clients, but even plays a significant role in transcending your business to the next level.

However, it is very essential that an individual must abide by certain rules and regulations in order to provide the necessary boost to his/her business.

Initially, it is very important that you must update the blog on a regular basis. Most of the professional blogs are upgraded at least once in a month. It automatically plays a pivotal role in enhancing the mere traffic of your website.

Secondly, the content of the blog matters a lot for all the upcoming business firms. A businessperson should always be aware on the mere quality of the content, which is being displayed on the blogs.

Thirdly, the blog must be devoid of all sorts of controversial aspects such as, racist and vulgar comments, nudity etc.

Fourthly, the blogs must be designed in such a manner, so that your company gets a proper ranking in the search engines.

Fifthly, it is very necessary that the mere objectives and purpose of the organization gets exemplified properly through these blogs. It should be presented in such a way, so that the target audience would be able to relate with the same in an effective manner.

Sixthly, the blogs further play a significant role in developing the relationship with the consumers. Hence, it is necessary to formulate it in a proficient manner.

Seventhly, the blogs would be an ideal platform to upgrade the consumers regarding the diverse attributes and facets of the company. Thus, it is essential that you must update it with informative contents frequently.

Eighthly, the blogs can even consist of the feedbacks and the testimonials of the consumers.

Ninthly, the blogs must be designed in an interactive manner, where the consumers can sort out their grievances.

Last but not the least, the mere design of the blog and the templates often matter a lot and create a positive impression in front of the clients.

We at InteliSystems can help you succeed in your small business, allow us to enhance your SEO prospects with effective blog marketing strategies. For more details, contact us at info@intelisystems.com or 1-877-866-9988.

Advanced Blog Marketing for Small Businesses

It often happens that even after creating a professional blog, a company does not get the proper response from the clients. Until and unless you are succeeding to augment your business, all the creative and initiative ideas will go in vain. Hence, it is very essential that an individual must keep in note of some of the advanced blog marketing strategies in order to exist in this competitive market. 

Whenever you are blogging for business purposes, it is necessary to keep yourself upgraded on several aspects. Initially, it is important that you must analyze the mere content of your blog. It should be authentic and catchy enough to grab the attention of the viewers. Most importantly, it should be designed in such a manner, so that it would be able to create a vivid impact on the target audience. 

Now, if you are thinking that just by writing top notch content, you would be able to win the race then it’s none other than a misleading notion. With the very concept of the search engine optimization, nowadays, it is very essential that your content must endow with abundant incoming links. All the well-known search engines such as, Google prefer only those blogs, which cater with these effective links.

Apart from this, the blog must feature with all the current news, related to your business. It should not be a one sided affair as the mere participation of the viewers also matters a lot. It would be recommendable to design the blog in such a manner, so that the viewers are entitled to comment on the posts. You can even arrange for contests, where they would be able to win some of the attractive prizes.

The blogs further intensify your relationship with the consumers. Nowadays, most of the people prefer to browse through the reviews and blogs, before opting for any kind of products and services. Hence, with the help of the blogs, now you can proficiently exhibit all of your latest creations in front of the masses.

If you also want to succeed in your business, allow us to enhance your SEO prospects with effective blog marketing strategies.

If, you still have more queries on the relevant topic, please contact us by email at info@intelisystems.com or calling us at 1-877-866-9988.

Blog Marketing Strategies for Construction Companies

With the mere popularity of the new media or the internet, the online marketing strategy has now become a chief and essential pre requisite for all the organizations. Nowadays, most of the renowned companies convey the innovative thoughts and ideas through the corporate blogs.

The construction companies, being not an exception in this respect are also adapting the same principle and have eventually come up with lucrative results. 

The internet is one of those effectual mediums, which plays a significant role to flourish your business. It provides an ideal platform to reach your target audience. For instance, now all the construction companies can upgrade the users regarding the latest products and services through the business blogs. While going through these blogs, the consumers can even acquire a precise knowledge on the mere ranking of the company in the global market.

The blogs should even feature some of the best works of the company along with a digital resume. It must be designed in such a manner, so that the clients would be able to know on all those privileges and amenities, which are being offered by your company. It can even consist of the various testimonials of the consumers in order to grab the attention of the viewers.

Again, you must not restrain yourself by providing information on only the products and services. The blog should be an interactive one, where the customers can mitigate all of their queries and concerns in an effective manner. Even if the clients are not satisfied with any particular service and complaining on the same, it would be the utmost responsibility of the construction company to come up with active solutions in their blogs.

It would always be a wise decision to keep in touch with the previous customers. For instance, you can contact with them either through the social networking sites or from the various updates in the blogs. It has been observed that all the top notch construction companies ardently put stress on the mere templates and the design of the blog to attract the viewers.

If you also want to succeed in your online business, allow us to enhance your SEO prospects with effective blog marketing strategies. For more details, visit http://www.InteliSystems.com.