Advantages of Online Marketing

The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer. Yes. Rule of game has been changed. Online Marketing is not an option any more. It’s must. If you are not found online, your competitors are gaining the business. Online marketing will bring you many advantages:

#1. Increased Flexibility: You can make changes on the fly.
One benefit of marketing online versus offline marketing such as placing traditional advertisements in magazines, newspapers or on television is that you can change them on the fly. By monitoring and tracking how your advertisements and marketing efforts are doing you can make the decision to change a graphic or wording and do it without any problems. You can quickly put an end to an unsuccessful campaign, or invest more resources into a successful campaign. This is not the case with traditional marketing and advertising.

#2. Enhanced Tracking: You can track real-time results instantly.
Marketing online allows you to track real-time results using online analytics to make a determination on how your marketing campaign is performing. There are ways to track traditional marketing efforts, but most the time it cannot be done in real-time. This can mean success or failure to your campaign.

Online analytics give you the chance to benchmark your campaigns and then follow the results in real time. If a campaign isn’t performing well, you don’t have to wait a month to find out (like offline metrics).

#3. Targeting: You can target specific demographics in your advertising.
Marketing online allows you to target specific demographics such as gender, age and location. You can even target specific income levels, education levels and occupation. You can do this in traditional marketing, but it’s not as easy and is often a guessing game. While magazines, newspapers and television shows all have “target audiences,” such targets can be fairly broad and imprecise. Often, a large segment of the target will have no interest in your product or services.

Online marketing gives you the opportunity to be far more targeted towards the specific audience you are aiming for. By way of example, Facebook advertising can be narrowed so effectively that you can deliver an ad to a handful of people.

#4. Myriad Platforms: Variety of methods in marketing online including email, audio, video, blog, social media and newsletters.
There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters. If you were to do the same thing in traditional marketing you would need to select several media outlets to cover your bases, not so when it comes to marketing online.

#5. Instant Conversion Ability
When you market online you have the ability to convert a customer instantaneously. This is not the case when evaluating marketing options in traditional media such as magazine ads, newspapers or television. Traditional off-line advertising and marketing typically requires you to be extremely patient in getting results. When you are marketing online you cannot only capture a potential customer’s information, but you can capture a sale instantaneously by a few clicks of a mouse, when it comes to offline marketing it takes more time to convert a customer into a sale not to mention the person power it often requires.

Effective Search Engine Marketing Guide For Small Business

A small business owner has to ensure his business gets the required visibility in order to earn success and find potential clients. A small-scale business needs exposure and for carrying out the promotional activities online, the effective search engine marketing tool are very crucial. In order to make your business website hog the limelight, it is very essential that it is able to elevate itself in the search engine rankings. Search engine marketing can really prove beneficial for ensuring the optimum exposure of your business website.

Our team of experts, at InteliSystems, offers to guide you in the best possible way so that you are able to succeed with your small online business.  Our efficient search engine marketing strategies will help your website to rank higher in the top search engines. For ensuring better ranking we will not resort to any unfair or unethical means, but ensure a sustained development of your business by using fair effective techniques for attaining higher search engine ranking.

In order to ensure your business website ranks higher in top search engines, you need to tread very cautiously with the keywords you use in your business website. The home page and the inside pages of your website should have the keywords used in a subtle manner at the relevant places. The keywords should find a place in the URL of every page. The keywords should be uniformly spread throughout the content, avoiding much clutter. In the fresh and appealing content of your website, you should use the keywords keeping in mind the keyword density norms. Using too much of keywords just for the sake of optimization of a page will land up your website in trouble, and it will be considered a spam with no scope of better ranking in the search engines.

Once the web spider gets hold of the relevant use of the keywords in the content of your website, there is better chance of your website attaining higher rankings. You need to update your website with refreshing and appealing contents and include quality links to your website in the form of press releases, article marketing, directory listings, and the like.

If you’re looking to implement Search Engine Marketing strategy for your small business, visit for further details.

Why Citations Matter In Google Places Optimization And Popular Citation Sites

The search engine algorithm relies heavily on the number of incoming links coming to your website. These references or citations come from other websites that have listed your website inclusive of the links to your web pages. The local search engine optimization looks forward to the citation sites that catalogue your relevant business information, contact details and website link. The business owners who indulge in link building to increase the visibility of his business website, need the active assistance of the citation cites to secure higher search engine ranking.

The search engines need to be reassured about the authenticity and the popularity of your website. So the reputed and the well-indexed portals aid in building the credibility and reliability about your business organization. This is because the more a top rated search engine gets to see your business website with the same contact information and the business details; it helps your website to secure an improved search engine ranking. Therefore, citations matter because the websites making your reference help you to elevate your search engine rankings.

For ensuring your business gets enlisted by the citation cites, you need to list your website with the maximum number of sources that offer free citation listings. Most of the times, it is the major directories that act as the most potent citation sites. Your local business needs exposure, and Google Places optimization helps your business to acquire the required visibility.

For ensuring that your business is able to grab the maximum number of eyeballs, you will have to furnish all the correct business information, like your business name while listing with Google Places. The divulging of the right contact information and the other required business details will help the potential buyers to find their local business owners with ease.

To optimize your business listing, Google Places is the best platform. You need to select the right category when listing your local business and it is the most crucial decision that you undertake for letting your local business find potential buyers. If Google maps are important for you to give an impetus to your business growth, then you must select the apt category while listing your local business.

At, InteliSystems we can help your business grow with Google Place Optimization. For more details, visit

Google Hot Pot For Your Small Business

The business owners desiring their business to flourish must make good use of the new features that Google has pronounced for the web users. It will not only help Google to sustain its popularity as one of the top-rated search engines, it will help the business owners to observe a steady business growth. In order to utilize Google Hot Pot to the fullest extent, you need to have a Google Place account. Rating and reviews are the two important elements that form an integral part of Google Hot Pot. As a business owner, you can have more reviews posted to your Google Places account. 

The ratings and the reviews that are displayed in Google Places search results as well as on individual Place Pages can pave the way for the business prosperity of your local business. The reviews of the consumers with words of appreciation about various products and services will help your business to be enlisted in the good books of the consumers. The reviews are the consumer testimonials that are added to the Google Places and they act as the motivating force for the other web users to turn into potential buyers. It helps the other web users to gauge properly at the reviews and ratings so that they get a fair idea before using their buying potential when convinced about the utility of a product or service.

Hot Pot is crucial for Google as it will help the favored search engine to build its strong data base of local signals. This will help the local business owners to consolidate their business by having enough data when the potential buyers make the local keyword search.

Google Hot Pot has been designed in great similarity with Yelp. You need to make a thorough search to find friends, to add them and then you are entitled to check their reviews. The local listing that Google is aiming at will undoubtedly help the local business holders to earn a potential income.

Maybe not in terms of rankings; Google hasn’t said anything about that, but definitely in terms of encouraging searchers to become customers.

If you want to learn more details of Google Hot Pot for your small business, please contact the experts at

Online Marketing Best Practices for Dental Offices

With dental practices now widespread around the globe, a prosperous dentist can be taken off-guard by its competitors owing to the marketing techniques. Whether or not you are new to the arena, dental offices need a certain amount of exposure to claim their worth. With the Internet being the most obvious and widest spectrum for showcasing a portfolio, a dental professional can gain enough public impression by marketing himself online. With a large number of ways to do so, creating a website is the stepping stone. A website acts as a portal that leads the pathway for Internet surfers to gain knowledge about your services. 

With competition on high rise, people choose to have several websites to generate more traffic. You need to segregate your services and compartmentalize them under different websites. The more subject specific your website gets, the higher it clambers up the search engine rank. However, you should consider creating a quality website aside creating multiple websites and thinking that to be an end to your marketing efforts. We suggest a CMS website as it provides you with the option of content management as frequent as you need. You can change content, edit galleries, refurbish the website design, etc. to upgrade them making them favorable for search engine crawling.

Further, you can create a blog of your own by paying a very minimum amount and can keep it posted regularly for public attention. If, you do not have a flare for writing, you can assign the job to a writer who will pen down your services, their success rate and specialty in decorative language to make them catchy enough to hook public attention.

You can publicize your services through online ads. If, you do not want to go overboard with the advertising expense, you can choose the Pay Per Click option. A very popular way of advertising, you will have to subscribe to this form of marketing and pay only when a user clicks on it for viewing.

InteliSystems offers online marketing services by handling all the areas of SEO, SEM, designing, overhauling, etc. to ensure that your website appears in the first list of search engines. For more information, click

Why Local Search Marketing Matters And What You Need To Know

Local search marketing is important for the small-scale businessmen who offer their goods to the local customers. It is not an easy job to maximize the reach of the target audience. The enhanced feature that the top-rated search engine like Google is offering now is the local map listings. It helps the interested customers to find the online business holders conveniently.  The area of operation of the local business and other whereabouts of the business are successfully displayed by the maps. The search map helps the potential customers to get the detailed visual description and contact information about the business of the merchant. As an effective local marketing strategy, local map optimization is the new trend that the business owners are swearing by.

To indulge in local search marketing is essential for the business owners to invite a considerable amount of traffic to the business website. The merchants in need of local customers can engage in listing their website to the search engines and the article directories to attain visibility.

A business owner can indulge in article marketing, which is a deft way of reaching out to the local customers. The submission of the well-written articles to the article directories is a great business move that can be accomplished without the need to shell out any money. Using a resource box in the articles that are submitted to the directories helps the potential customers to get back to the website of the business owner. It helps the business owner to drive more traffic to his business website.

Publishing a business ezine equips the interested customers to be updated with free information about your business. It is also a means to acquire the contact details of the interested customers. A merchant needs to put in his effort to find good websites with themes that are in sync with his own website, so that he can advertise his website out there. It should not be the competitive website, but well-developed ones willing to indulge in promotional activities. Local business holders can make a deft use of these online marketing techniques to make their business grow.

Interested in local search marketing for your business? Contact for help.